Why Le Creuset Diehards Keep Buying $400 Pots | WSJ Coveted
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Why Le Creuset Diehards Keep Buying $400 Pots | WSJ Coveted
Le Creuset built a legacy on craftsmanship, cultural capital and consumerism. Celebrities like Marilyn Monroe and Julia Child loved Le Creuset and when consumers buy a $400 Le Creuset cast iron dutch oven, they do it with the guarantee it will last a lifetime. WSJ visited the factory in France to tell the story behind the culinary status symbol ...
1.3M views2 months ago
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