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The original formula for Mountain Dew was created in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman. The Hartmans developed the drink as a mixer for hard liquor, particularly whiskey, after having trouble finding their preferred soda to mix with in Knoxville. The original flavor was lemon-lime, similar to 7-Up or Sprite. The name "Mountain Dew" comes from a slang term for whiskey. This ad is from the 1960s, after PepsiCo purchased the Mountain Dew franchise. In 1966 they began
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