Ogilvy UK took the Grand Prix with its campaign for the Mayor of London, while Wavemaker UK, VCCP, Kinetic, DOOH.com and JCD ...

Generative AI and other advancements present new challenges and opportunities, says Chris Attewell at Search Laboratory. It’s ...

The film features social media influencers Danny Aarons and Imangelikaa, moving between each gamer’s unique setup as they get ...

TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and co-founder of tvScientific. Major brands ...

The Drum visited the Edinburgh set with ad agency Calling to witness the filming of the French Wellington boot brand’s ...

Winning the Gold award at The Drum Awards for Media 2024 in the Food & Beverage category is Reflect Digital for Brakes. Here ...

Keen to ditch an over-reliance on discounting in favor of stronger brand-led campaigns, UK-based clothing retailer Weird Fish ...

But others were more surprising – and delightfully niche. For example, we discovered that the UK has over 7.3m knitters, and ...

Search marketing today is complex. Soaring media costs, rapidly evolving consumer behavior and fragmented data mean that ...

Collecting a Gold Award at The Drum Awards for Media in the Sponsorship category is Sela with their transformative ...

To commemorate the launch of John Lewis’s much anticipated 2024 Christmas ad, we go through every festive hit since 2007.

Established in 2007, Motors is a prominent online automotive website specializing in nearly new and used cars. With 2.4m ...