With the Internet, the Great Recession, and intensification of competition in many industries, the way buyers buy has changed. Buyers are busier, they have more choices, and they are better informed ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Using the psychological tool of persuasion in marketing can serve as a powerful pathway to influencing customer behavior and relationships - and increasing sales.

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Analyzing mobile marketing campaign data is necessary to improving future campaigns. Here are some guidelines to ensure you analyze your data correctly.

Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which ...

Marketing Strategy - Leaders at professional services firms say relationship-based approaches, such as referrals and ...

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

Customer Behavior - Ongoing economic uncertainty has made aspirational luxury customers more selective about what they purchase than ever. Aspirationals are aggressively prioritizing discretionary ...

The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.

People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...