Fast-casual chain Qdoba will launch an 11-market campaign later this month to serve as a test run for its first-ever national brand campaign, an effort that is expected to roll out in early 2025, per ...

Discover how to transform customer engagement with unified marketing strategies that increase customer value and drive loyalty.

Large agency combinations are well-trod territory in advertising, but WPP’s merger of VMLY&R and Wunderman Thompson into VML has still sparked a lot of industry chatter. The move, first announced last ...

The world has become run over by platforms like TikTok and Instagram—all of which would not exist without the millions of ...

EZ Newswire empowers organizations to turn their news into performance. Our AI-enabled platform, exclusive distribution ...

The brand rebooted its iconic ad campaign for Gen Z, utilizing a technique that puts human craft front and center, regardless of technological progress.

Sponsoring Derek Kolbaba comes several months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience.

Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.

As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

Avalere Health is proud to announce the appointment of Corrina Safeio as its new President, Global Marketing and EVP, ...

IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.