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The world has become run over by platforms like TikTok and Instagram—all of which would not exist without the millions of ...

EZ Newswire empowers organizations to turn their news into performance. Our AI-enabled platform, exclusive distribution ...

The brand rebooted its iconic ad campaign for Gen Z, utilizing a technique that puts human craft front and center, regardless of technological progress.

Sponsoring Derek Kolbaba comes several months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience.

As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.

IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.

Since joining Wondersauce in 2014, Allison has made a significant impact on both the agency and the broader industry. In response to the rise of performance marketing, she launched the agency’s paid ...

Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.

The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.