Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

AirAsia is marking the 58th ASEAN Day by spotlighting the region’s culture, diversity and unity through a new travel video series, "Unlock ASEAN in real life", starring Malaysia’s pop ...

Global beauty company Coty has named Scarlett Chan as its APAC regional marketing director, effective from July 2025, reporting to Shereen Au, vice president, portfolio and growth, APAC, Coty.

Meta has teamed up with the Singapore Police Force (SPF), the National Crime Prevention Council (NCPC), the Cyber Security Agency of Singapore, and educational platform EYEYAH! to launch a social ...

Real estate agency ERA Singapore has appointed Lydia Wong as head of communications, where she will lead the brand, marketing, and public relations functions.

As companies grapple with rising volatility, intensified stakeholder scrutiny, and growing operational complexity, corporate affairs has become a critical focus for the C-suite. To meet these ...

Merchantwise Group has made its largest move to date, acquiring award-winning data, creative and performance agency Jaywing and digital product and UX specialist Frank Digital in a deal that ...

Magnite’s “Streams and Screens: The Philippines” study finds that 75% of viewers plan to sign up for a new streaming service in the next 12 months, reflecting a market hungry for fresh ...

Hair care brand 50 Megumi has launched a bold new campaign in collaboration with Mobile Suit Gundam SEED FREEDOM, reimagining the iconic Japanese anime to empower men to take control of their hair ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Global icons Seiko 5 Sports and PepsiCo have teamed up for their first-ever collaboration, delivering a limited edition watch collection that perfectly fuses heritage, style, and pop culture ...

The finalists for MARKETING-INTERACTIVE’s Mob-Ex Awards 2025 have been unveiled, spotlighting the most outstanding mobile marketing campaigns across Asia and Oceania. Now in its 13th year, the ...