McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections ...

YouTube has rolled out its first-ever shopping feature in Southeast Asia, choosing Indonesia as its inaugural market and ...

Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the ...

To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a ...

Chief solutions architect Scott Hagedorn shares insights on how AI is transforming how the holding company services clients.

The campaign draws on more than 300 stories from women across Kenya, Indonesia, Nepal, Nigeria and Uganda, capturing their ...