Making Science recently launched an AI tool that helps advertisers optimize their marketing campaigns while maintaining ...

A UK-based early-stage startup called Paapi is building a platform to help advertisers with privacy-safe ad measurement.

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Microsoft is deprioritizing ad tech; Google wants to get back into publishers’ good graces; and Meta has been quietly developing proactive chatbots.

The FTC's deal with OMG/IPG prohibits agency practices that don't exist. And it distracts from legit concerns about brand ...

Sounder just launched a new version of its brand suitability tool for podcasts that can understand the nuances of ...

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in ...

David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel, says president and CBO Elina ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of crossing the line into blurriness,” said Jason Fairchild, co-founder and CEO of ...

Amazon uses the presence of shady or unauthorized sellers on its platform as leverage to bring big brands to the negotiating ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...