As anticipation builds for the Made by Google 2025 event, there’s a buzz around the Pixel 10 series, arriving notably before the iPhone 17. Apple’s hardware event is expected to take place in September.

Google today announced the launch of its next-generation Pixel 10 smartphones, including the Pixel 10 Pro Fold, the Pixel 10 Pro XL, the Pixel

Google employs the Qi2 wireless charging standard for the Pixel 10 and 10 Pro, which charge at up to 15W. The Pixel 10 Pro XL is Qi2.2 certified and charges at up to 25W wirelessly. Since the Pixelsnap chargers use Qi 2, they can also charge non-Pixelsnap devices.

Google is also introducing a collection of Pixelsnap cases compatible with the new magnetic functionality. The cases for the Pixel 10 Pro Fold include moonstone, jade, and obsidian color options, while the 10 Pro XL adds a porcelain option, and the 10 and 10 Pro add indigo, frost, and lemongrass versions.

In the age of incremental phone upgrades, Google just gave the Pixel 10 a leg up over a lot of other baseline flagship smartphones.

At Wednesday’s Made by Google event, the company announced new features in Google Photos that will allow users to ask the app to edit their pictures for them. The functionality will launch first on Pixel 10 devices in the U.S., allowing people to describe whatever edits they want to make to the photo by either voice or text.

The Pixel 10 lineup doesn’t dazzle on the outside, but inside, it packs serious power, sharper cameras, and next-gen AI—at the same price as last year's models.