This article was originally published on www.si.com/fannation/name-image-likeness as Michigan QB Bryce Underwood surprises ...

Michigan football true freshman quarterback Bryce Underwood signed a massive NIL deal with Beats by Dre for the 2025 college ...

is locked in. 🔒" They wrote to which Beats reacted, "〽️💙🎧!!!". Underwood is valued at $3 million in NIL per On3. However, ...

Michigan quarterback Bryce Underwood turned 18 years old on Tuesday, and celebrated the milestone by gifting everyone on his ...

College football has rapidly evolved in recent years, largely due to the transfer portal and the explosion of NIL deals—which ...

Michigan was led by tight end Colston Loveland last season, the No. 10 overall pick in the 2025 NFL Draft selected by the ...

It took no time at all for Michigan freshman quarterback Bryce Underwood to gain the inside track for the starting job in Ann ...

Michigan quarterback prodigy Bryce Underwood highlights On3 Sports' freshman All-American list ahead of 2025 college football ...

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...

The star quarterback signed his NIL deal with Beats by Dre, then gifted his teammates some new headphones ahead of the season.

While college football coaches lean harder on analytics than ever, picking a starting QB still comes down to instincts ...