Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV ...

Jaclyn Beavis is now marketing director for mobile and broadband business Sky Connectivity, while Steff Bryant is named ...

In posts now found to be “misleading”, Lipton Ice Tea told consumers it was discontinuing its peach flavour as an early April ...

From tapping into “culture that converts” to moving beyond PR, marketers from Guinness, Unilever and Cadbury share their ...

After being promoted to chief customer officer, Becky Moffat explains the changes to HSBC’s “recalibrated” marketing function ...

Brand building in B2B has been described as the “missing link”, yet it continues to be neglected by businesses, according to ...

Mastercard CMO Raja Rajamannar on experiential marketing and why the future of work is an “existential question” for the ...

While market share dominates thinking, driving category growth and defending profit margins are far lower down marketers’ ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

New Women’s Sport Trust data reveals 9.96 million consumers are more likely to purchase from women’s sport sponsors, up 2% ...