The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.

Our latest survey of 300 director-level and higher marketing leaders reveals a striking insight: 94% feel prepared to optimize for AI search, with 42% considering themselves “very prepared. “As the ...

Google will automatically opt out all advertiser accounts from showing ads on parked domains, reversing its previous default opt-in approach.

Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

Sponsored by Semrush, Written by Padrig Jones, Edited by Nichola Stott Selecting the right keywords for your pay-per-click (PPC) campaigns improves your ad targeting. And increases your click ...

Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and ...

The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new ...

LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.

Focusing on target personas throughout your site can create more meaningful connections with visitors and increase conversions. Here's how.

Google now lets you use AI to generate backgrounds for the images you add within Google Posts in your Google Business ...

GPT Operator isn’t a complete solution. Yet. Here's where GPT Operator actually works in PPC applications – and where it ...

Google's decision to allow fingerprinting gives advertisers powerful cross-device tracking capabilities but raises privacy ...