From $5 keychain capsules to $280 sixth-scale collector figures, the HUNTR/X toy empire spans six manufacturers and a dozen ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

Toymakers like Hasbro and Mattel are banking on the release of blockbuster films like “Toy Story 5,” “The Mandalorian & Grogu ...

Hasbro's secret weapon has been its Wizards of the Coast division, which includes Dungeons & Dragons, Magic: The Gathering and the company's digital games.

Officials have confirmed the exact location where Mattel will build its new indoor water park in Orlando, and the property ...

“Resident Evil Requiem” launched across multiple platforms Ffriday. The latest entry in the iconic survival horror franchise ...

After a record-breaking movie, Mattel is now gearing up to release a YA fantasy novel on Barbie written by Booktok-famous ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions. Purists aren’t pleased.

Construction is expected to start this year on a new tourism project in the Kansas City area.

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

Mattel Digital Studios has announced the arrival of UNO Royale, an official Fortnite Creative Island you can play within Epic ...