The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone.

Alphabet’s Google introduced on Wednesday a new lineup of Pixel smartphones and gadgets, intensifying its efforts to embed artificial intelligence across a wide ecosystem of products. The products were launched at the annual "Made by Google" event held in New York that diverged from its typical format to emphasize mainstream consumer appeal over technical details.