LEGO 'SMART Bricks' will roll out in LEGO Star Wars sets as early as March 2026, per LEGO's official press release. In barest ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO made a major impression at Star Wars Celebration, showcasing large-scale builds and immersive displays inspired by the Star Wars universe. This video highlights how LEGO went big for the event, ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

It’s encouraging to see Lego use technology to innovate on its standard bricks, but it should also make use of the ...

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination ...

We spent a lot of time with the LEGO designers, bringing this to life and dialling in all the sounds and so on, but it's also ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

For now, the only Smart Play sets available are the Lego Star Wars sets, and you can’t buy a Smart Brick on its own – you’ll ...

LEGO has a lot of exciting sets planned for 2026, but I never would have expected one themed around my most anticipated movie ...

The newly-revealed LEGO Pokémon range is prompting plenty of debate among fans, with praise for its versions of Eevee and ...