Songs For Screens is a Variety column written by Andrew Hampp, a VP at New York-based music sponsorship and experiential agency MAC Presents and former branding correspondent for Billboard. Each week, ...
JanSport's #LightenTheLoad campaign to support mental health among young people has several strategies to reach the Gen Z audience. The weekly discussion sessions about mental health appear on ...
JanSport, a provider of backpacks, bags, and accessories, in mid-2017 launched an iconic Disney-themed collection featuring images of the entertainment company’s most beloved characters: Mickey Mouse, ...
Genevieve Blau is a girl, a New Yorker and a UCB comedian. But this week, she's best known as the better half of a pink JanSport backpack. Yes, for about five weeks now, Blau has been winning hearts ...
He brought lightweight packs to millions of students and transformed the way they carried their textbooks to school. By Clay Risen Murray McCory, who founded the outdoor equipment company JanSport ...
NOW ON ITS eighth year in the country, iconic outdoor gear brand JanSport has shored up its offering by partnering with top urban retailers for its Signature Series 2019. Still in line with its ...
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