The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...

Neat idea, but with no mention of a dev kit it's another sign of Lego's descent into designing nothing but fun on rails ...

This Christmas, all my youngest wanted under the tree was The Temple Bounty. For the uninitiated, this is a massive Lego ...

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

It's Playmobil versus Lego in this battle of the best U.S.S. Enterprise models on the market: Find out which we think is ...