Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website.

Packages for Mattel's dolls, inspired by the new "Wicked" movie, were mistakenly labeled with the wrong website.

Toy maker Mattel is apologizing after sending out a run of Wicked branded toys with a link to a porn website on the box. When Mattel learned about the problem, it pulled the dolls from retail shelves and issued an apology.