Apple is launching new hardware this week, with rumors indicating several new products are coming in the days ahead.

Discover Apple’s latest product lineup, including budget-friendly MacBooks, powerful iPads, and advanced external displays.

Apple is winning with its latest gadgets over the competition by doing the bare minimum. On Monday, the tech giant dropped its first details about its new iPhone 17e and iPad Air with M4. One thing about both announcements stuck out—mostly because Apple rarely remarks on price. Each new device was “the same starting price” as last year’s model.

Apple looks set to launch a touchscreen MacBook Pro, but it would be better off trying to improve another device already in its portfolio.

The plan marks Apple's most recent U.S. investment, following its commitment announced last year to invest $600B in the U.S. over the next four years.

Apple says thousands of jobs will be created by expanding its Houston campus, which was completed ahead of schedule and began operations last October.

As early as tomorrow, Apple will be unveiling its highly anticipated low-cost MacBook. It’ll be powered by an A18

And CEO Tim Cook more or less confirmed this when he posted that the company had “a big week ahead,” starting on Monday. Apple is most likely planning multiple days of product launches announced via press release on its Newsroom site,

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