Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

LeBron James is the most decorated and popular NBA superstar this side of Michael Jordan, and right now a version of his ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

Nike has announced a partnership with Kim Kardashian's Skims, creating NikeSkims. It is a long-term deal, but the companies ...

Michael Jordan helped Nike become the name in basketball sneakers. Today, Kim Kardashian may be the one to help it do the ...

Alcaraz definitely wore the shirt on purpose. It is all a white t-shirt with a picture of Jordan's hands holding up his six ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Michael Jordan is an icon. Not just on the basketball court ...