The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange.

Is it a disgrace to target Jewish women who have never voted Republican by saying "Donald Trump will keep us safe" from ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

For the first time ever, YouTube's ad and subscription revenue combined surpassed $50 billion during the past four quarters.

Media accounted for 36% of net revenue for the year ended June 30, according to a spin-off prospectus released Wednesday. The ...

The 'Post' and 'The Los Angeles Times' have both lost subscribers over decisions not to endorse a presidential candidate.

Jeff Bezos defended his decision to pull WaPo's endorsement with Gallup data showing trust in news media has hit a low. The ...

Walmart InHome associates participated in a pilot with General Motors to assess the overall performance of the BrightDrop 400 ...

The brand's local rather than national approach acknowledged that most viewers' favorite teams weren't playing in the Big ...

More than 20 client brands have expanded their spending in women's sports vis a vis the new marketplace, including Adidas, ...

In second place this year is Samsung TV Plus -- at a 17% share (up 5% from 2023).

Microsoft reported financial results Wednesday and said it had no intention of slowing the pace of spending to build data ...