FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, ...
Once steeped in curated glamour, India’s festive ads now celebrate authenticity, with brands like Tanishq and Azorte trading ...
The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and ...
The Future of Strategy 2025 report finds 80% of global strategists see their discipline at a crossroads, despite rising ...
With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency WorkInProgress reconsiders its identity from a position of strength.
With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency WorkInProgress reconsiders its identity from a position of strength.
The campaign, featuring Bollywood actors Khushi Kapoor and Vedang Raina, alongside model Shylla, uses three films to tackle Gen Z’s biggest cultural anxiety: the fear of being perceived as ‘mid’ ...
The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing ...
As AI hype sweeps industries, brands risk credibility by overstating capabilities. Exaggerated claims may win attention now ...
Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis' Vini Dalvi, we save our most useful feedback ...
Our weekly roundup of the latest appointments and account wins from S4 Capital, Indian Broadcasting & Digital Foundation, ...
Narayana Health turns ketchup into a heart-health reminder with ‘check-up sachets’.
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