Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance.

This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.

The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of ...

New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, ...

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...

OpenAI CEO Sam Altman used to hate ads. Now it seems he's warming up to them as OpenAI builds the tech to power ChatGPT’s ...

You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new ...

Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.

Adding messaging to the customer journey is not about sending more messages. It is about choosing the moments where speed, ...

The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases ...