We presume the same release schedule applies to the more powerful ROG Xbox Ally X. Both versions of the upcoming handheld are official, with ASUS and Microsoft having previously announced the collaboration on an Xbox-themed version of the ROG Ally. However, they've been coy in regards to releasing timing and price points.

Spotted by Tom Warren on Twitter (now X), the Amazon US page for the white, base model ROG Xbox Ally is now live. The listing includes a promotional image that appears to be new, showcasing the full specs, including the AMD Ryzen Z2 A processor and 16GB of LPDDR5 6400Mhz dual-channel RAM.

After several weeks of rumours, both Asus and Xbox have announced when their collaborative handheld consoles will be available to buy. The ROG Xbox Ally X and ROG Xbox Ally will go on sale in the UK and other regions on 16 October 2025 – a date that has leaked in recent times.

According to a recent report, the price of the Asus ROG Xbox Ally and Xbox Ally X will start at EUR 599 (roughly Rs. 61,236) and EUR 899 (roughly Rs. 91,906) in Europe, respectively. Asus has developed the handheld in collaboration with Microsoft, but neither of the companies has confirmed the launch date.

We finally know when we'll be getting our hands on the exciting new Xbox gaming handheld PC, and we only need to wait until October.

the Xbox Ally has appeared on Amazon, but no price or release date info. I'd expect info on both at Gamescom next week. While euro pricing has leaked it's the USD pricing that's key for this device https://t.co/RRDVTU22mF pic.twitter.com/X5kDQXUcVs August 13, 2025

The ROG Xbox Ally and Ally X release date is all but confirmed, with an official announcement expected during Gamescom.

Although there wasn't any official USD pricing attached to this listing, we have seen several reports on prices over in Europe. According to multiple sources, this base ROG Xbox Ally will cost €599 - which will likely come in at roughly $499 in the US. These prices should all be confirmed next week, during the Gamescom 2025 convention.

TL;DR: ASUS clarifies the Xbox Ally X's Neural Processing Unit (NPU) enhances gameplay with Automatic Super Resolution for improved visuals and smooth framerates, plus AI-generated highlight reels. Launching October 16, the Ally X's AI-powered AMD Ryzen Z2 ...