The power of TikTok’s influence lies in its algorithm, which promotes content based on user engagement.

Ana Allen and Daniela Ciocan are named the new Business Developers to continue growth and innovation in North America.

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Vital TikTok brand, Babe Original has launched the Cloud 9 Lip Serum. The lightweight texture combined with a cooling massage ...

Lancôme launched a new bold, rosy collection. The Absolue Les Parfums is part of the Absolue line and consists of 11 scents ...

Previous Olaplex and L'Oréal executive joins the team to help accelerate the brand’s next phase of growth.

The clean beauty retailer launched its own skin care line—with an innovative first-of-its-kind pump co-developed with Pact ...

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Along with this collaboration, Curology launches a Birthday Cake Lip Balm.

The EWG Verified makeup line adds eyeshadows and mascaras.

Smith brings over two decades of experience to help strengthen Ipsy as a leader and innovator in the beauty industry.