Over the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos.

Zohran Mamdani’s mayoral campaign recently riffed on the New York Knicks logo, but it’s not the first to lean into brand ...

In that context, typography is the one element in a brand’s toolkit that can consistently connect all those digital ...

PepsiCo is home to over 500 brands, including Gatorade, Quaker, Siete, and of course, Pepsi. You probably weren't super-aware ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after Athletic Director Chris ...

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

Enough with the trees and numbers. There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too.

INDIANAPOLIS -- An NCAA committee has proposed a change to rules barring commercial logos on uniforms in a move that would clear the way for sponsor patches to appear on jerseys next year.