Meta's AI team just rolled out new translation tools to Facebook and Instagram, allowing user-generated content to be converted into other languages on the fly. These new tools, which were announced at Meta Connect in 2024,

However, seeing live AI translation in an Instagram Reel feels a little jarring to many users. In the comments of Mosseri's video, people have raised concerns over Meta's AI tool, including the pitfalls of potential mistranslation and suggesting that AI subtitles could be a better move.

The new feature, which is available in any market where Meta AI is available, allows creators to translate content into other languages for a broader audience.