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Amazon Prime Day Sales Are Expected to Hit $23.8 Billion
Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.
Amazon Announces Major Change for Prime Day
Before we get to the change, one thing that hasn't changed is that the day will let Prime members find the top deals of the summer and enjoy deep discounts across more than 35 categories. Amazon adds that Prime Day "continues to grow and bring new innovations to customers."
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