As YouTube faces like Justine Ezarik, also known as iJustine, become superstars among millennials, studios such as Lionsgate are courting Internet tastemakers in increasingly sophisticated online ...
There are few areas of the digital advertising space where Amazon isn't extending its tendrils, and influencer marketing is no exception. While influencer marketing is only growing in popularity as a ...
The streaming king is creating an original series starring Miranda Sings, a popular YouTube personality. Netflix (NASDAQ: NFLX) seems to think producing series with YouTube talent is a pretty good ...
A YouTube Talent Manager Shapes the Internet's Hottest Stars — and Maybe the Future of Entertainment
Joey Graceffa is seated onstage in front of a thousand shrieking teenagers. He's wearing an untucked white shirt, jeans and a bandanna around his neck. His eyes are a pellucid blue. He is 24, and in a ...
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