YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – ...

For what it's worth, YouTube recently introduced a Premium Lite plan for $7.99/month that removes ads for most videos, excluding music content, Shorts, and when you search or browse.

YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak” moments in a ...

Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...

The fundamental promise of YouTube Premium is still watching videos ad-free, whether it's entertaining, educational, or work-related content. To win over even more users, YouTube brought a new ...

Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge they’ve seen “strong ...

If you still think that $14 per month is a steep price to pay, there’s always YouTube Premium’s Family plan (which I happen ...

Has this ever happened to you? You're totally invested in a video—maybe the punchline to a great joke is about to hit, or you're finally about to learn the answer to some big mystery—and right as it's ...