What if we told you there was a video marketing tactic that could increase your business's revenue by 40 percent? It's not a new trend, either; it's been around for years, in fact. We're talking about ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Brands looking to spice up their email marketing should try video. But they should be prepared to offer it via links — embedded videos are not yet supported by most email marketing clients. Here are ...

As online video continues to develop, video email marketing is revealing itself as a fast growing tool for marketers. More recipients than ever before are now able to quickly view video. There are 3 ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Would you believe that 60 percent of U.S. marketers are using video in their email campaigns? It's a surprisingly high number, since videos themselves can't be included in email messages. But that's ...

Answer: MarketingProfs.com contributor Jason Kassel is well aware of the importance of e-mail marketing in B2B communications. In one of his articles, he writes: More than half the nation, 143 million ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...