When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Have you ever scuba-dived with sharks? Or reached the peak of the Himalayan mountains? These once-impossible experiences aren’t impossible anymore, well.. kind of. With the rise of the metaverse and ...

How will customer experience be enhanced as more people explore the brave new world of the metaverse with VR devices? Without virtual reality (VR), the metaverse is simply another website, however, ...

Does the average person want to shop for apparel in virtual reality (VR)? Speaking for myself, it sounds rather cumbersome -- having to plop on a headset to browse for, say, trousers as opposed to ...

Immersive technology isn’t a silver bullet, but—much like the web once was—it is a powerful medium for building deeper, more ...

When Chiwei Lee joined Meta—then called Facebook—11 years ago, he had a front-row seat to the emerging power of social media. Lee saw the rush of people connecting with old friends and family members ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...

Vertebrae, the native advertising platform for VR and mobile AR, today released from private beta version 1.0 of its software development kit (SDK). The drag-and-drop SDK allows VR developers to ...