"I find the reptile theory simplistic and lacking in its understanding of the nuances motivating human beings (as opposed to snakes) to act," says Chris Ritter of IMS Expert Services. For decades, ...

1. What is propaganda, and how does it differ from persuasion? -- Jowett and O'Donnell's definition of propaganda -- Subpropaganda/facilitative communication -- Model ...

The well-known “door-in-the-face” (DITF) persuasion strategy predicts greater compliance with a target request if it is preceded by a larger and more objectionable request. It has been a popular tool ...

Self-reflection as a rhetorical device. Source: J. Krueger "Recht kriegen ist besser als Recht haben."—Alte Bauernweisheit This old German adage can be rendered as "It is better to win an argument ...

We are living in a contentious time in history. Fundamental disagreements on critical policy, economic, and political issues make it essential to learn how to compose an effectiveargument and to ...

Most facets of business rely on persuading others. In sales, the goal is to convince the buyer that your product is better than your competitors’. In a job posting, it's to persuade the candidate that ...

At its most basic level, persuasion is about communication. But the art of persuasion is about using a sophisticated mix of communication skills and leadership abilities to bring others around to your ...

Self-reflection as a rhetorical device. Source: J. Krueger "Recht kriegen ist besser als Recht haben."—Alte Bauernweisheit This old German adage can be rendered as "It is better to win an argument ...

In a world of increasing competition, the power of persuasion might be one of the best skills you can develop—a superpower. Whether you are persuading your boss to do things your way, persuading your ...

People often see science as a world apart: cool, rational and untouched by persuasion or performance. In this view, scientists simply discover truth, and truth speaks for itself.