Poke, the startup that lets people use AI agents through simple text messages, has become the first AI agent approved for Apple’s Messages for Business platform.

With each passing year, Craig Federighi became more prominent, presenting keynotes on several occasions to introduce new updates in operating systems.

Apple's foray into virtual reality is reportedly being canned in favor of smart glasses.

Three Apple Stores will close this month as the company cites worsening conditions at their shopping centers. The countdown is on for Apple’s devoted flock: Later this month, the tech giant will permanently close three stores in California,

Audiobooks are a perfect way for readers to pass the time while they do chores around the house, but they're even more helpful for commutes in the car.

Apple’s next-generation Siri could finally arrive with iOS 27, but a new report suggests users may be getting an unfinished version at first. Apple reportedly plans to treat the assistant more like an ongoing test than a fully polished release.

Apple may be the next AI power center, turning Nvidia’s infrastructure into consumer-driven value through its devices, ecosystem, and trusted platform.

Apple's Worldwide Developers Conference kicks off Monday, and the software unveiled there will ship on Apple's next-gen products. It might not seem like it, but WWDC could mark a turning point for the tech giant, with its rumored Siri revamp at the center of it all. Here's why.

The GPU leader's stock has been trading sideways lately, despite the company delivering monster earnings results last week.

Apple has quietly built one of the most effective hardware theft deterrents in the world by tying the physical hardware to cloud activation. As an IT admin, there is tremendous peace of mind knowing that if a device is lost or stolen, your data is protected by FileVault, and the hardware itself is useless to the person who took it.