It took three decades, a cult comeback, and a whole lot of sequins, but Elizabeth Berkley is finally getting the last laugh.

Marketing campaigns for movies are meant to hype the arrival of an upcoming film, and keep that hype alive as long as possible (or, in the case of a movie like Morbius, try and lean on its meme ...

Lionsgate is making a bold move in its strategy for awards contention for The Long Walk, as reports reveal that the studio ...

The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman Domingo’s character.

“Weapons,” a new horror movie opening in theaters next week, earned a perfect 100% score on Rotten Tomatoes from its first reviews, after the movie’s eerie marketing campaign—including a video of more ...

The multichannel campaign includes activations in popular Los Angeles spots and a Snapchat cameo within the film that ...

SÃO PAULO – Producers have been campaigning online to collect donations to shoot the first movie about the story of Brazil’s patroness and major popular devotion, Our Lady of Aparecida. The creators ...

Canal+ is highlighting the speed at which movies arrive on its service in France with a new brand campaign built around the ...

To promote the heist comedy film The Pickup, Prime Video turns Coco's fleet into interactive, movie-themed robocouriers ushering in a new era of experiential out-of-home advertising As part of the ...

With its sponsorship of the car racing film “F1 The Movie,” along with a sexy new spot featuring the film’s stars Brad Pitt and Damson Idris, Heineken 0.0 is promoting drinking its non-alcoholic beer, ...