Global trade tensions seem to be bringing change inside low-cost, China-founded e-commerce platforms, particularly Shein and Temu. That has seen the two companies reevaluating their strategies in ...

Shein and Temu are spending more on advertising in Europe – and sharply pulling back in the US – as President Trump’s tariffs effectively block the Chinese fast-fashion firms from their biggest market ...

Temu, which is owned by Chinese e-commerce giant PDD Holdings, had been on an online advertising blitz in recent years in a bid to attract deal-hungry American shoppers to its site. With hefty ...