The Li Ning era is here for Steph Curry and the Curry Brand. After a sneaker-free agency run that took the NBA world by storm, the Golden State Warriors point guard has signed on the dotted line with a new sneaker retailer,

Stephen Curry announced partnership for his signature brand with Li-Ning on Monday, ending his sneaker free agency in a major win for the Chinese sportswear giant.

Golden State Warriors star Steph Curry has signed a 10-year endorsement contract with Chinese company Li-Ning, according to a report from ESPN.

Add Yahoo as a preferred source to see more of our stories on Google. Reporting for TODAY, NBCs Kaylee Hartung sits down with basketball legend Stephen Curry to talk about his new animated movie “Goat” and how his career inspired its underdog story.

After months without a shoe deal, Stephen Curry has finally revealed the next phase for his Curry Brand. And the new deal? It’s reportedly going to be a ten-year partnership. After parting ways with the brand Under Armor, Golden State Warriors superstar ...

Watch Stephen Curry hilariously crack voicing rapper Lenny in 'GOAT' Stephen Curry was working the vocal cords as rapper Lenny in "GOAT." They decided to keep his accidental voice crack in the movie (in theaters Feb. 13).

Stephen Curry hit his 4,000th career 3-pointer in the third quarter of Thursday's game against the Sacramento Kings at Chase Center.

Steph Curry has started on-court work and will be re-evaluated in 10 days. How should Golden State navigate the rest of the season as Curry is set to miss the upcoming road trip? On Dubs Talk, Bonta Hill and Monte Poole break down what's next for the ...

Ayesha Curry recently shared photos and videos from a tropical Jamaica getaway while husband Stephen Curry continues enjoying his offseason after the Warriors’ early playoff elimination. The couple has spent recent weeks traveling and attending events,