You've heard of "Peak Oil?" Well, get ready for "Peak Startup." Here's the situation: All the "good" startup company names -- i.e. ones that strike a balance between resonance and practicality -- were ...

Brainstorm until you find a meaningful and memorable business name. Finding the right name for your startup can have a significant impact on your success. The wrong name can do worse than fail to ...

If you’ve ever tried naming a company, you know it’s a deceptively frustrating process. You think it’s going to be fun—maybe even easy. It starts with some light brainstorming. A few clever ideas. A ...

With a slowing venture capital (VC) market and potentially less money for disruptive startups, those looking to attract capital need a strong brand now more than ever. A strong brand starts with its ...

(Editor’s note: Dharmesh Shah is a serial software entrepreneur and the founder and CTO of HubSpot, which provides marketing software for small businesses. This column originally appeared on his blog.

Every Saturday, local farmers and San Francisco residents flock to the Alemany Farmers Market for a tradition with 80 years of California history. But looming over stalls of dollar-a-pound tomatoes ...

This is a practical, step-by-step guide to naming your startup. You will learn how to define what your name needs to do, generate strong options, pressure-test them, and make a decision without ...