In this episode, we discuss Instagram's roots as a visual platform, strategy for video, best practices for the app, and more.

We strived to make a creator ecosphere map comprehensive, and a fresh thirty-thousand-foot view of the creator economy. While ...

Napier is a team of social media experts, and we have run several workshops to help clients get up to speed with social media and how it can be an effective marketing channel for B2B marketers.

Smaller shares of Americans regularly get news on Instagram (20%), TikTok (20%) or X, formerly Twitter (12%). Fewer say they ...

Learn how ChatGPT can skyrocket your social media strategy with AI-driven content creation, analytics insights, and creative breakthroughs.

Have you been struggling when it comes to getting ahead of school work, or just trying to relax if given the time? Here's ...

While social media is clearly here to stay and is important to clients and travel advisors alike, please don't put all your ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

Kids might seem attached to their social media platforms, but most of them want to get off their phones — they just don’t ...

The BBC published an official social media guide Thursday, codifying the "don't do anything stupid" rule media organizations generally hope their employees will follow. As we all know, free-wheeling ...