With climate change making wildfire seasons around the globe longer and hotter, a new iteration of the long-running “Smokey Bear” campaign is breaking today, called “Smokey Is Within.” New spots are ...

SHREVEPORT, La. - Nine out of 10 wildfires nationwide are human-caused and fully preventable. Recent research shows that 95% of Americans feel that they can make a difference in preventing fires - ...

WASHINGTON, Feb. 22, 2024 /PRNewswire/ -- To celebrate eight decades of Smokey Bear, the USDA Forest Service, the National Association of State Foresters (NASF) and the Ad Council are releasing a new ...

The one and only Smokey Bear turned 80 on Friday. The U.S. Forest Service hosted celebratory events across the nation. The Ad Council is behind the imaging of Smokey Bear and other PSA campaigns.

Smokey Bear is lionized in “Decades,” his latest PSA, for good reason. The moving spot compels us to take stock of Mr. Bear’s decades of professional forest-fire-fighting work. At 80, Smokey’s moving ...

The latest iteration of what’s billed as America’s longest-running PSA shows the iconic bear guiding viewers through years of wildfire prevention tips. Over the past 80 years, Smokey Bear’s iconic ...

Smokey Bear is turning 80 years old this year. In his 8 decades, Smokey has become one of the world’s most recognizable bears. But Smokey Bear was close to being a well-loved baby deer known as Bambi.

Smokey Bear has had some unusual friends through the years. Over the last half century, comedians Cheech and Chong, singing cowboy Roy Rogers, Spock from "Star Trek" and other notables have promoted ...

Smokey Bear, America’s beloved wildfire prevention icon and the longest-running PSA campaign, visits the Nasdaq MarketSite in Times Square. Smokey Bear, alongside members of the New York State ...