AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places ...

Every year, Search Engine Land is delighted to celebrate the best of search marketing by rewarding the agencies, in-house teams, and individuals worldwide for delivering exceptional results. Today, ...

Search Engine Land turns 19 today. Nineteen years. Almost two decades of analyzing, explaining, questioning, challenging, obsessing over, and occasionally shaking our heads at whatever Google and the ...