Instagram Reels started life as a defensive move against TikTok, but it has quickly become one of the most lucrative products ...

Instagram has been flirting with this idea for a few months now. In January, the company confirmed it had started testing a possible pivot-to-Reels for all videos, foisting the change on just a few ...

The social platform will make its Reels content more "prominent," as its parent company reveals its own AI video tool Meta Movie Gen. By Alex Weprin Senior Editor The tech giant Meta is leaning ...

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NEW YORK--(BUSINESS WIRE)--Emplifi, a leading customer engagement platform, today released video performance data for branded Instagram Reels, Facebook Reels and videos, and TikTok content, offering ...

Earlier this month, Instagram started testing a new feature that turned videos posted by users into Reels. If you count yourself among people that think it’s a bad idea, there’s some bad news.

Branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook, according to new research from customer engagement company Emplifi. The research, which ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post ...

Facebook is revamping its in-app video hub to give its content an Instagram-style makeover. The changes will bring Reels’ editing tools to all Facebook videos, as well as a new “Explore” section to ...