Using data aggregated from a variety of exchanges, programmatic video ad buying platform TubeMogul discovered that RTB video in the U.S. was at an all-time high last month. They discovered that ...

NEW YORK, April 30, 2021 PRNewswire-PRWeb/ — RTB House, a global company that provides state-of-the-art marketing technologies, today announced that their Streaming Video Ads was named a winner of a ...

Advertisers and publishers are familiar with real-time bidding (RTB) as it has been used in display advertising, with great success. Audience data is being used more to buy online video, too. With RTB ...

SpotXchange announced that among the attributes it will provide RTB bidders in its video ad exchange is the ability to understand whether a video ad is “auto-play” on a page or not. One of the ...

Digital video, like mobile, remains something of a paradox: the growth continues to be absolutely phenomenal — eMarketer says it will grow 46 percent to $2.9 billion this year, with an additional 41 ...

RTB House, a marketing technology provider, has employed deep learning artificial intelligence and first-party data to create Streaming Video Ads, a solution for targeting users in the upper stages of ...

Real-time buying is rapidly gaining the attention of today’s most prominent media buyers by taking an increasing share of digital budgets. In the world of video in particular, Forrester Consulting ...

A group representing landlords is unhappy that videos about tenants’ rights published by the RTB last year remain online.

Kellogg’s is preparing to extend programmatic buying to video advertising in the UK as it continues its data-driven, precision-marketing strategy. The FMCG giant is also on the cusp of rolling out its ...