If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

For too long brassy hair has suffered a bad rap. Characterised by unwanted yellow, orange, or reddish tones that appear in ...

Whether you’ve embraced your natural greys, recently gone platinum or are someone who embraces that icy, silver-like blonde, your hair has its own unique set of needs. Unlike darker hair tones, ...

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...