From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Catch bass in any pond by selecting the right lure for all possible conditions. Like any bass angler, I love tearing across a vast reservoir in a bass boat, but I probably spend twice as much time ...

Ask a serious bass angler how to catch a true trophy largemouth, and there’s a strong possibility that glide baits are going to come up. These large and jointed hard lures represent mammoth prey like ...

The fishing world is one of trends. At any given time, tackle manufacturers are toiling away to bring new, exciting, and often expensive lures to market. Thanks to the power of social media, our feeds ...

When it comes to fishing lures, one of the greatest crossover success stories has to be that of the Creek Chub Pikie Minnow. Released in 1920, this long wooden plug with a heavy metal lip and ...