On Sundays, designer Louise Fili likes to venture into her Manhattan office, pull out her visual diaries–albums of perfume labels, orange wrappers, photographs of street signs, she’s been making for ...

The Barrelman logo was the first identity used by the Brewers. It was first used by the original American Association Brewers in the 1940s.

The PyeongChang Winter Olympics may be over, but there’s already chatter about the next games. On Wednesday, Tokyo released the official mascots of the 2020 Summer Olympics: a pair of futuristic ...

For a diverse and growing field of 2020 Democratic contenders looking for a winning branding strategy, a lot is riding on the humble campaign logo. Subscribe to read this story ad-free Get unlimited ...

Bottles of Stella Artois and Leffe beer, brewed by Anheuser-Busch InBev NV sit at the CoolBar in Brussels, Belgium, on Wednesday, Jan. 27, 2010. Striking workers at three plants will cease protests ...

Your logo is a visual representation of everything your company stands for. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many ...

They are seen repeatedly on TV commercials, front lawns and social media. They can inspire a generation of voters or become the butt of a joke on the campaign trail ...