In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

Escorted solo travel operator Just You has appointed Samantha Howkins as Senior Key Account Manager for Canada. Howkins will focus on developing Just ...

Customer acquisition offers little value to businesses if those customers quickly churn. B2B customer accounts can generate a significant amount of revenue over time, so organizations often assign ...

To retain customers in a competitive landscape, organizations must offer exceptional CX across many customer journey phases, including post-sale interactions. Post-sales support comes in many forms, ...