Songs For Screens is a Variety column written by Andrew Hampp, a VP at New York-based music sponsorship and experiential agency MAC Presents and former branding correspondent for Billboard. Each week, ...

Though the return to school may feel like a distant whisper, marketers are already ramping up activity around the critical spending period. JanSport is among them, having recently launched the second ...

JanSport's #LightenTheLoad campaign to support mental health among young people has several strategies to reach the Gen Z audience. The weekly discussion sessions about mental health appear on ...

Genevieve Blau is a girl, a New Yorker and a UCB comedian. But this week, she's best known as the better half of a pink JanSport backpack. Yes, for about five weeks now, Blau has been winning hearts ...

NOW ON ITS eighth year in the country, iconic outdoor gear brand JanSport has shored up its offering by partnering with top urban retailers for its Signature Series 2019. Still in line with its ...