Advertising is increasingly targeted at specific consumers. Targeted advertising depends upon data about consumers that customizes the advertisement that consumers receive. AI use in advertising ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. The Interactive Advertising Bureau said today that advertisers spent ...

Despite robust growth, the market share of internet advertising in both Hong Kong and Japan is about 10 percent. Singapore’s internet advertising market share, as a portion of its total advertising ...

The internet as you know it today is changing significantly behind the scenes. As a result, you may be subject to less hidden monitoring of your activities from unseen companies you have never heard ...

Pretend you are the lead detective on a hit new show, “CSI: Terrible Stuff on the Internet.” In the first episode, you set up one of those crazy walls plastered with headlines and headshots, looking ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

This article is NOT paid for by the Federal Trade Commission. Readers may assume that. But changes in the media and the way people get their news drove the federal agency Wednesday to weigh the issue ...

Advertising drives the modern digital economy. Whether it’s reading news sites like this one or perusing your social media feeds, advertising is the single most important industry that came out of the ...

Internet advertising revenue reached an all-time high in the first quarter of 2010, according to a report by the Interactive Internet advertising revenue reached an all-time high in the first quarter ...

Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was ...

One of the great promises of the Internet was that it would be a terrific marketing tool. Advertisers would know exactly how many people viewed each ad, and whether they had been intrigued enough to ...

CIO and Co-founder of FunCorp, a mobile app development company, oversees the growth of UGC platforms with AI/ML content feed aggregation. Advertising is one of my organization's primary sources of ...